We were inspired by Ol’ Uncle Bill, the mastermind behind many of Coors’ top innovations and beer styles. This hat is an ode to him and his legacy.

If you want to learn more about Uncle Bill watchSeager Storytime #3with Uncle Bill’s nephew David Coors

Details:

• Embroidered Seager ‘Uncle Bill’ logo patch with merrowed edge
• Medium profile, unstructured snapback
• “Hey Good Lookin” tag on inside of hat
• One size fits most
• Adjustable snapback closure
• 55% Hemp, 45% Cotton